Social and Behavior Change
Better Futures for Children applies a social and behavior change (SBC) lens in collaboration with adolescents and youth, households, communities and institutions to understand and address the complex interplay of individual, social and structural determinants that drive poor health and development outcomes.
We believe that social change and behavior change are at the heart of our community work and are vital to the achievement of our development goals. We select interactive, participatory strategies to ensure a comprehensive approach that addresses people’s desires, needs, barriers and facilitators to change.
Our SBC work integrates best practices from disciplines such as behavior change communication, psychology, human-centered design, sociology, anthropology, behavioral economics, social marketing and other behavioral sciences.
